Box Craft

CraftHaven sought a fresh brand to stand out in the DIY market, aiming for a fun, approachable identity that appealed to hobbyists of all ages. Our objective was to create a logo with stacked box elements and a vibrant, multicolored scheme, incorporating whimsical illustrations. We started with mood boards and user personas to guide the creative process.

The design incorporated modular elements for easy adaptation to seasonal themes, including packaging labels and social media templates. We emphasized sustainability in material choices, aligning with CraftHaven's eco-friendly ethos.

Post-launch, CraftHaven experienced a 50% surge in subscribers and a 35% boost in social media engagement. The branding helped differentiate them from competitors, earning features in craft magazines.

The cohesive identity strengthened customer loyalty, with many users sharing unboxing videos that amplified organic reach.